Direct Trade Reserve
While in Mexico this past February, members of our team were able to visit several beautiful farms and meet many accomplished producers, but none were as memorable as the farm of Cecilia Avila Camberos. Her farm, Finca Consolapan, is located a short drive from the town of Coatepec, a hotbed of quality coffee in the state of Veracruz. It is a relatively small farm of only twenty hectares, practicing a passive organic method of farming. Once the team arrived at the farm, the first thing they noticed were the dogs – literally dozens of them! – earning her farm the nickname Doce Perros
, or Twelve Dogs. Ms. Camberos has been rescuing dogs from the streets of Coatepec for many years, and has amassed quite the herd. The visitors were escorted around the farm by a throng of them, as they toured not just the farm but also the facility where she was drying the coffee, on raised African-style beds within a protective shelter where she could carefully monitor the drying process. It is this kind of extra attention to detail, not to mention financial investment and patience, that allowed Ms. Camberos’ coffee to stand out from the rest at the first ever Best of Mexico competition in the state of Chiapas this March. Taking first place in the competition, this coffee scored an incredible 92.5 points, a score that is practically unheard of for Mexican coffee. In the cup, our team tasted an incredible bouquet of mango, lemon/lime, and pineapple supported by a soft caramel sweetness. From start to finish, this coffee is lively, nuanced, and incredibly sophisticated. We are releasing this coffee as the first of our new Reserve series, where we will be featuring coffees that surpass the specialty level and are in a league all of their own.
For brewing suggestions, please download our information sheet here.